Search Engine Management: When’s it time to get help?
The answer is: It’s time to get help when ‘getting help’ saves you time and money.
Are you a do-it-yourself-type of person? I am. I hate spending money!
For instance I would never pay someone to do my laundry. At least that is what I used to think. Allow me to explain. After graduating college, my husband and I packed all our belongings to go teach school on a far-away tropical island. It was a beautiful island. Except inside the local Laundromat.
Ah… the Laundromat. It was crowded, smelly, rusty, and I had to go there to do laundry every week. I would take $20 worth of coins and fight (as politely as possible) for machines that were close to each other. I would spend 3 hours, starting washers, monitoring washers, transferring to dryers, switching to dryers that actually dried, discreetly folding unmentionable articles in public, then hauling it all back home.
In the end I felt tired but I was proud of my laundress labors. I came home with clean clothes for the family so we could soak them all with tropical sweat the next week. Besides, it is only 3 hours and $20/week.
This went on for one entire year. That is, it went on until I had my Eureka moment.
It was a moonlit night and I saw my friend packing her clean folded laundry into her car. She was not sweaty, ragged or worn. She was not bitter over losing precious quarters down the coin slot of a broken dryer. She told me that the owner of the Laundromat would take a week’s worth of our laundry and wash, dry, and fold our laundry for us. I had always known that they offered this service but I just figured it would cost $50 or $60. So I went in and spoke with the owner and she said she would indeed wash, dry, and fold my laundry. She said it would cost $15. Yes, $15!
Now I may be a DIY person. But I decided that some things are better left to the pros. I went from spending $1040/year down to $780/year. I went from spending 156 hours/year on my laundry chore to 1 ½ hours/year.
Living on the Island taught me a lot– cultural understanding, WWII history, how big the Pacific Ocean is—and most important: some things are better left to the pros.
I talk to people about web design and web marketing a lot for my job as account manager at a terrific web development firm. And I meet a lot of people like me– DIYers . If you are like me and hate spending money, remember that doing a year’s worth of Search Engine Optimization is about as much fun as I had at the Laundromat. You may feel proud of yourself but is it worth the tediousness?
Don’t waste a year of your life like I did. When it comes to growing your business, and marketing leave it to the pros. You will be glad you did.