If Websites Made Resolutions for 2012

1. I resolve to lose weight.
Over the years it’s easy to pack on extra weight.   A few extra paragraphs here, some photos there, and before you know it you have created a website the size of a small universe.  Does this nineteen-sentence paragraph make my home page look content heavy?  It’s okay, I know I need to shed a few extra pages.

2. I resolve to update my look.
About 5 years ago I was literally stopping traffic! Now, I hardly get a second glance.  Well I have really let myself go for a few years but not this year. For my new look I’m thinking less stale & frumpy template and more sleek & sophisticated custom design.   Hey, I’m worth it!

3. I resolve to be more social.
Hi everyone!  (see I am already starting.) I am ready to be more than a brochure website. I want to be engaging and have more interaction with my visitors and fans.

4. I resolve to be friendlier.
First, I want to be more user-friendly.  I need to include better organization, navigation and messaging in my next redesign.

Secondly, I want to be more Search Engine friendly. This year I want to really optimize myself to dramatically improve my rankings.

Lastly, I want to be friendlier to mobile devices. More and more of them are trying to access me on their little screens. I need someone to make a smaller, less-flashy mobile version of myself just for those mobile devices.

5. I resolve to study more.

I want to study up on how to be the best website I can be in 2012!  I am willing to adjust as needed based on what I learn about myself from studying the results from analytic reports.  Who is looking for me and how can I make it easier for them to find me?  Who says a website can’t be beautiful and smart at the same time.

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